Guides for businesses that want clients, not websites

Here we answer the questions that come up before you buy a website: what it really costs, what's worth putting on it, why some businesses show up on Google and others don't. No jargon, and no advice that sounds good but doesn't apply to a two-person business. Where we give numbers, we say where they come from. So far, the section on costs is written; the guides on what's worth having on your website and on how clients find you are in preparation.